Berryism (Ads)

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Metromix.com Berryism ad mock-ups

I was assigned to come up with different ad concepts for Berryism. I was given some images and text to work with to go along with the ad creation and I was also given creative freedom with the design.

(1) I would use a playful font to go along with the color scheme. I envisioned this ad to be towards a younger demographic and that is why I chose the colorful theme. Images were prep'd in Adobe Photoshop CS3.

(2) Going off of the same color scheme as the first, I decided to add some animation to this ad. Before I started making this ad I was thinking about what I thought was "cool" about icecream. I always liked watching the employee's create the swirls when putting the icecream in a cup or on a cone. So I thought that it would be interesting to kind of show the process of creating a icecream dish. Images were prep'd in Adobe Photoshop and animation was made in Adobe Flash CS3.

(3) This ad was more to show off other kinds of icecream dishes that were available. Also the design and color scheme changed to better suite the website's demographic. The client would eventually chose this ad to run on Metromix.com. Images were prep'd in Adobe Photoshop and animation was made in Adobe Flash CS3.